An indepth guide to boy and girl bands behind the radical digital artform that could rescue the world’s pop music.

Slowly but surely, K-pop is opening up to western audiences. A sound built for Korean teenagers is now gaining attention from audiences of all ages and musical backgrounds, with Dummy favourite Grimes releasing the K-pop influenced track Phone Sex and Kanye West, Snoop Dogg and Will.i.am all reportedly lining up to work with K-pop artists such as 2NE1. It is also one of the most radical and popular digital artforms in the world.

Initially music created for an Asian demographic, K-pop, or Korean pop, is a wild hybrid of electronic, R&B, hip hop and trance. It’s pop music in its most potent state and, with its ultra-polished appearance and hyper-catchy melodies, it requires you to take everything you see and hear with a pinch of salt. But that’s part of the fun.

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